18A – Create a Customer Avatar -

After much thought, I feel that I've identified my primary consumer segment as students or those with a vested interest in political information aged 18-30.

This demographic - 

• Either majored in political science or frequent political discussion forums online.
• Maintains and cultivates an interest within civic engagement programs.

• Tends to vote often within state/local/federal elections while also maintaining an interest in public policy falling under these spheres of influence.

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• Strives to educate themselves using sources that lack bias but also contain input from across the political spectrum.
• Tries to educate those around them regarding local public policy changes and encourage political activism within their communities.
• Engages in debate, either in person or online over public policy issues.
• Tend to have little money when it comes to purchasing multiple subscriptions to different websites that have paywalls in order to obtain political information, as multiple sites tend to have.
• Identify with multiple sides of the political spectrum, yet show the need for an unbiased source for legislative information.

Having spent time on UF's campus, as well as significant amounts of time on other college campuses, I can safely say that there are students who fit this demographic currently within college and outside of it, who also vote regularly and encourage others to do so. An analysis of voter turnouts for 2018 midterm elections showed that young voters turned out in historic numbers, showing how this demographic I've selected may have an interest in the product I've designed for them. 

I feel that I too have something in common with this demographic in the form of meeting all of these traits listed in some sort of fashion, which isn't entirely a coincidence. Having met other students like this, I've found that this group of consumers held all of these listed traits, something which shocked me as I shared many of them as well, leading me to try and isolate them into a list to refine my customer base in order to allow me to cater them more easily.