12A – Figuring Out Buyer Behavior No. 1 -

Segment in focus: STEM-majoring students that might want information regarding a certain cause or piece of legislation they might be interested in.

Interviewee 1: My first interviewee felt that his need wasn't super existent and constant. However, as a reader of the news and being involved with several organizations on campus, research regarding certain issues was needed and it was hard for him to obtain information without a lengthy and in-depth Google search. Sites he tended to browse ended up browsing would either be skewed to one partisan angle, or were limited to He felt that an option should be included for intermittent users to allow them to use the app without subscribing to a monthly fee.

Interviewee 2: Her need really did not present itself often as well. However, after speaking to her about it, she found that when it came to several elective classes that asked her to explore problems facing communities. She found that it was rather difficult to parse through several different websites in order to gather this sort of information, and after asking me more about my app, felt that it could definitely be a solution she might be interested in.

Interviewee 3: This student also felt that their needs on a daily basis did not require this app. However, as someone who is interested in politics, they did tend to use apps such as Reddit occasionally to read up on issues they personally held an interest in. They did feel that while they did need information on legislative issues occasionally, they would be turned off by having to pay a subscription fee in order to access such information.

I feel that this segment was very much aware of this issue that my solution aims to resolve, and did express a need for a solution like mine offers much like I expected. At the end of the day, I do empathize with their need, as none of my interviewees felt as if they would pay a monthly subscription fee in order to access the app for a one time use. They all agreed that there was no single location that they could use to access this kind of information, and that the need was prevalent, yet could not justify paying a subscription fee for it, especially as college students.